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At Coast Capital, we’re not dreaming about a better future, we’re building one.

As a member-owned cooperative, we’re helping our members with their real goals and real challenges so they can live the real life they want. It’s what we’ve been doing for over 80 years, and it’s why today we stand almost 600,000 members strong. Plus, we invest 10% of our budgeted profits back into our community – almost $90 million since 2000 alone – because when our members do well, we believe our communities should do well too.  

Marketing Analytics Specialist

Location: British Columbia (CA-BC), Vancouver   

Job Type: Full Time 

myWork Options: In-person, Hybrid, Remote

 

What is the job?

The Marketing Analytics Specialist, reporting to Manager, Marketing Technology, will reside in the Marketing department and work in close collaboration with the Digital Experience and Enterprise Analytics teams. You will guide and implement the technical requirements of our site optimization, search optimization and analytics initiatives following Coast Capital Savings (CCS) best practices and standards.

This role is cross-functional and can include front-end and back-end development. The Marketing Analytics Specialist role sits on the Marketing Technology team and is focused on building and optimizing our digital analytics infrastructure in order to be able to provide marketing insights, member experience insights, product usage and experience insights.

This role will help define and continuously improve upon the data layer and implement that through front-end development on our public website and member facing tools, and execute front end tracking development for SEO, manage our Google Tag Management Solution requiring a knowledge of JavaScript and other front-end skills.

 

What you’ll get to do

  • Guide the optimization of CCS’s digital analytics tools; ensure ongoing data collection and data accuracy; and capture all analytics tagging and tracking requirements.
  • Translate business requirements, goals and objectives into measurement, reporting and technical specifications.
  • Configure and execute A/B and multivariate tests and provide post-test analysis.
  • Develop and maintain custom dashboards and reports; integrate web, mobile and member database data.
  • Set and track key performance indicators and conversion goals and identify product and funnel improvement opportunities.
  • Provide analytics oversight on new projects and product features and develop dashboards and reports for stakeholder visibility of project/product performance.

 

Who are we looking for?

  • Degree or diploma in Computer Science or related field; or an equivalent combination of education and experience.
  • 3+ years of experience in digital analytics, audience & tag management, dashboard reporting, CRM, A/B & multivariate testing, and marketing automation platforms. Experience with data management platforms is an asset.
  • Expert knowledge of Google Analytics 360, Google Tag Manager and Google Optimize
  • Experience with business intelligence and data visualization tools such as Tableau and Google Data Studio; well versed in data visualization principles
  • Experience with software version management systems and task/bug tracking software (e.g. JIRA)
  • Experience working in an Agile/SCRUM development environment
  • Experience in relational database development using Microsoft SQL Server
  • Strong command of JavaScript with jQuery
  • Experience with enterprise level deployment
  • Experience building consumer-facing website and/or web-based applications
  • Ability to coordinate multiple projects and tasks and work to tight timelines.
  • Ability to be flexible and adaptable in a changing environment.
  • Strong attention to detail, highly organized and responsive.
  • Ability to interpret and synthesize data, and distill into findings and recommendations.
  • Strong communication skills.
  • Collaborative, detail-oriented, creative thinker with excellent analytical and problem-solving skills.

 

At Coast Capital, we value diversity, equity and inclusion. We’re not all the same and we like it that way. We don’t just accept differences - we celebrate, support, and we thrive on them for the benefit of our employees, our members, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

Why join Coast Capital?

Purpose is our North Star.  We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.

Committed to inclusion and engagement. We have an ongoing focus on equity, diversity, and inclusion and routinely track how we’re doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.

A career that grows with you. We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.

Work where you’re most effective. In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.

Benefits that flex to the needs of you and your family.  We offer comprehensive, customizable benefits for you and your family, so you can choose what fits best for you and your lifestyle.

Retirement options. We also take care of our employees once they retire. That’s why we offer the choice of a defined contribution or defined benefit pension plan or RSP’s.

Mortgage and auto financing benefits. Employees save thousands on their mortgages and auto loans with best-in-category benefits.

Real recognition. We recognize excellence throughout the year, through an online community that lets employees give kudos and thanks throughout the year.  We’re human, which means we like to have fun with events, celebrations, and recognition throughout the year.

An award winning culture. We’re a Platinum member of Canada’s Best Managed Companies and are regularly recognized by Canada’s Most Admired Corporate Cultures and the BC Top Employers Awards.

We reinvest 10% back into the community. When we do well, our communities do well. That’s why since 2000 we’ve invested over $90 million into our member’s communities. 

Double your impact. Through our employee volunteer program, Coast Capital donates $10 for every hour you volunteer to a Canadian charity or non-profit of your choice.

Equity, Diversity & Inclusion at Coast Capital

At Coast Capital, we value diversity, equity and inclusion. We’re not all the same and we like it that way. We don’t just accept differences - we celebrate, support, and we thrive on them for the benefit of our employees, our members, and our community. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

COVID-19 at Coast Capital

Coast Capital Savings is committed to the health and safety of our employees, member, and communities. With this commitment in mind, Coast Capital complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including requiring all employees to be fully vaccinated against COVID-19, and making COVID vaccination a pre-condition to employment with Coast Capital. All successful applicants must provide acceptable evidence of full vaccination against COVID-19, before any contract of employment becomes final and binding, and before your start date can be set.

Exceptions may apply where vaccination is not possible for medical or religious reasons that are protected under Canadian human rights laws. Should successful applicants require a medical or religious accommodation related to vaccination please discuss whether an exception may apply with your Talent Acquisition Advisor.

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