At Coast Capital, we’re not dreaming about a better future, we’re building one.

As a member-owned cooperative, we’re helping our members with their real goals and real challenges so they can live the real life they want. It’s what we’ve been doing for over 80 years, and it’s why today we stand almost 600,000 members strong. Plus, we invest 10% of our budgeted profits back into our community – almost $90 million since 2000 alone – because when our members do well, we believe our communities should do well too.  

Senior Product Manager, Savings & Deposit Pricing

Location: Help Headquarters 

Job Type: Full Time 

myWork Options: In-person, Remote, Hybrid


What's the opportunity?
As the Senior Manager, Savings & Deposits Pricing, you are an integral part of the demand deposits, payments and credit cards team. You will lead the organization's small business and retail deposit growth, ensuring specific individual goals, plans, and initiatives for the Portfolio are executed/delivered in support of Coast's business strategies and objectives. You are also responsible for ensuring all activities follow governing regulations, internal policies, and procedures.

You will be accountable for managing the entire retail / small business savings deposits (i.e. non-term) P&L, end-to-end member experience/journey and regulatory compliance, including acquisition across all channels and within target segments, account/volume growth plans, pricing, new product development, forecasting, measurement and gap planning. Also, you must effectively partner with delivery channels to understand clients' needs and capture experience challenges., building and maintaining the HISA promotional rate program, including pricing structure, offer strategy, propensity model/take-up analysis, and post-campaign reporting/analytics. In supporting Coast Capital's strong risk culture, you will regularly communicate with business/risk partners to formulate appropriate test & learn strategies and collaborate with campaign partners to optimize campaign modelling, delivery and measurement.


What you'll get to do:

  • Developing growth targets in alignment with the broader organizational growth targets/OKRs, contributing to business development with a heightened focus on core deposits and other revenue metrics, including but not limited to Net Interest Income (NII) and Non-Interest Revenue (NIR)
  • Build-out of promotional interest rate program, deploying both always-on and test & learn strategies via the development of associated propensity models, offer constructs and operationalization of fulfillment structures, in partnership with cross-functional delivery teams incl., including marketing, analytics, technology and distribution 
  • Identifying and monitoring business trends, competitive intelligence, market best practices, regulatory restrictions, and customer feedback to ensure strategies meet customer needs
  • Working closely with the local sales teams to ensure established KPIs for the savings portfolio is on track, escalating and mediating issues to address challenges as required.
  • Collaborating with Treasury partners and the field in analyzing, reviewing and adjusting products and rates and the Schedule of Rates and Fees as necessary.
  • Identifying and evaluating market and segment-specific opportunities and potential new pricing strategies, including new products/product enhancements, using standard product development methodologies
  • Improving employee and client experience across product journeys via process simplification and system enhancements
  • Seamlessly execute campaigns, with leadership-level reporting around campaign performance and enhancement opportunities.
  • Reviewing/analyzing the performance of existing products to ensure performance is meeting expectations, as well as assessing product demand/supply and other factors
  • Supporting the design and development of key financial reports for the savings products portfolio, including product, segment and regional profitability, performance, and sales results


Who are we looking for?

  • Bachelor's Degree in Business or related areas. Post-graduate degree in relevant field a plus
  • 7 - 9 years of professional experience in deposits, deposit campaign management, product pricing, and small business; within financial services
  • Deposits, small business, propensity modelling and campaign development experience
  • Strong understanding of deposits P&L 
  • Advanced ability to model data, specifically with P&L, pricing and propensity metrics 
  • Very strong analytical capabilities, including insight development and executive-level performance reporting
  • Experience working with data & analytics teams, specifically in consumer behaviour models (propensity, performance lift etc.) 
  • Ability to build and maintain strategic relationships
  • Demonstrated ability to think strategically and integrate information from multiple sources to solve complex issues
  • Strong organizational, analytical and time management skills
  • Understands balancing of competing levers (margin vs. volume) and business risk and exhibits sound judgment and decision-making capabilities
  • Demonstrated partnering and leveraging abilities



Equity, Diversity & Inclusion at Coast Capital

Don’t meet every single requirement? At Coast Capital, we believe everyone has potential. We are committed to building better, brighter, more inclusive futures for everyone – including our employees. We see the potential in our employees to achieve amazing things and want to invest in your future. If you’re excited about this career opportunity and your experience may not perfectly align with every qualification in this job posting, we still encourage you to apply. You may be just the right candidate for this or other opportunities at Coast Capital.


At Coast Capital, we are committed to equity, diversity and inclusion. We strongly encourage applications from Indigenous Peoples, Black, and racialized persons, persons with disabilities, people of diverse sexual and gender identities and women. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences and expertise benefit of our employees, our members, and our community.


We strive to provide an accessible candidate experience for our candidates with different abilities. If you require any accommodations, please contact We will work with you to meet your needs.  

Why join Coast Capital?

Purpose is our North Star.  We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.

Committed to inclusion and engagement. We have an ongoing focus on equity, diversity, and inclusion and routinely track how we’re doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.

A career that grows with you. We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.

Work where you’re most effective. In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.

Benefits that flex to the needs of you and your family.  We offer comprehensive, customizable benefits for you and your family, so you can choose what fits best for you and your lifestyle.

Retirement options. We also take care of our employees once they retire. That’s why we offer the choice of a defined contribution or defined benefit pension plan or RSP’s.

Mortgage and auto financing benefits. Employees save thousands on their mortgages and auto loans with best-in-category benefits.

Real recognition. We recognize excellence throughout the year, through an online community that lets employees give kudos and thanks throughout the year.  We’re human, which means we like to have fun with events, celebrations, and recognition throughout the year.

An award winning culture. We’re a Platinum member of Canada’s Best Managed Companies and are regularly recognized by Canada’s Most Admired Corporate Cultures and the BC Top Employers Awards.

We reinvest 10% back into the community. When we do well, our communities do well. That’s why since 2000 we’ve invested over $90 million into our member’s communities. 

Double your impact. Through our employee volunteer program, Coast Capital donates $10 for every hour you volunteer to a Canadian charity or non-profit of your choice.