At Coast Capital, we’re not dreaming about a better future, we’re building one.

As a member-owned cooperative, we’re helping our members with their real goals and real challenges so they can live the real life they want. It’s what we’ve been doing for over 80 years, and it’s why today we stand almost 600,000 members strong. Plus, we invest 10% of our budgeted profits back into our community – almost $90 million since 2000 alone – because when our members do well, we believe our communities should do well too.

Social and Performance Media Manager (15-months Temporary Position)

Location: Help Headquarters

Job Type: Full Time

myWork Options: In-person, Remote, Hybrid

What’s the job?
As a Social and Performance Media Manager, you are responsible for driving new member acquisition through the effective development, implementation and management of performance digital marketing strategies. You are a thought leader for the organization, identifying and tracking industry trends across digital marketing channels. Supported by the Senior Manager, Deposits & Payments, you will lead creative content and asset development in all digital channels and manages the end-to-end program. Also, you will draw on an understanding of user experience best practices, targeting techniques, SEO/SEM, online advertising and analytics/measurement required to maximize marketing results and conversion opportunities.

What you’ll get to do:
• Identify, develop and implement paid digital marketing strategies that drive traffic and conversions, including social advertising, display advertising, native advertising, search engine marketing, sponsored content partnerships, affiliate marketing and influencer marketing.
• Write creative briefs for paid digital campaigns and lead briefings to our external agencies as well as internal studio and website team
• Manage campaign work backs, creative reviews and cross-functional approvals to deliver campaigns on time and accurately
• Proactively monitor and report campaign performance to optimize paid digital marketing efforts and adjust as required for success
• Develop and implement workflow processes to meet objectives
• Monitor and reconcile the performance marketing budget
• Track and share knowledge of digital marketing strategies, innovation, industry best practices and trends to identify improvement opportunities
• Actively partner with other areas of Marketing, Product, Strategy and Operations to ensure timely execution and brand consistency of campaigns, member communications and promotional activities

Who are we looking for?
• Bachelor or Diploma in Digital Marketing, Marketing or a related discipline
• 4 - 6 years of Business experience with emphasis on paid digital/social program management for strong brands
• Expert knowledge of the newest digital marketing media and trends, analytics and monitoring technology
• Interest/passion for digital technology and social media, with a clear understanding of current practices, ecosystems and trends
• Experience creating and launching multi-platform campaigns (web, social, mobile)
• Proven ability to partner, communicate and manage/navigate through multiple marketing disciplines and varying organizational groups
• Experience within marketing, design/brand or similar field
• Proven experience driving leads, sales and other key web metrics through the digital channel while deploying strategies to improve overall site traffic
• Experience in the financial sector or similar industry
• Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines
• Strong project management skills
• Strong interpersonal skills
• Strong organizational ability with attention to detail
• Excellent problem-solving and decision-making ability
• Excellent ability to work in a highly collaborative, team environment
• Strong written and oral communication, including large-group presentations

Equity, Diversity & Inclusion at Coast Capital

Don’t meet every single requirement? At Coast Capital, we believe everyone has potential. We are committed to building better, brighter, more inclusive futures for everyone – including our employees. We see the potential in our employees to achieve amazing things and want to invest in your future. If you’re excited about this career opportunity and your experience may not perfectly align with every qualification in this job posting, we still encourage you to apply. You may be just the right candidate for this or other opportunities at Coast Capital.

At Coast Capital, we are committed to equity, diversity and inclusion. We strongly encourage applications from Indigenous Peoples, Black, and racialized persons, persons with disabilities, people of diverse sexual and gender identities and women. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences and expertise benefit of our employees, our members, and our community.

We strive to provide an accessible candidate experience for our candidates with different abilities. If you require any accommodations, please contact corrine.bell@coastcapitalsavings.com. We will work with you to meet your needs.

Why join Coast Capital?

Purpose is our North Star. We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.

Committed to inclusion and engagement. We have an ongoing focus on equity, diversity, and inclusion and routinely track how we’re doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.

A career that grows with you. We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.

Work where you’re most effective. In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.

Benefits that flex to the needs of you and your family. We offer comprehensive, customizable benefits for you and your family, so you can choose what fits best for you and your lifestyle.

Retirement options. We also take care of our employees once they retire. That’s why we offer the choice of a defined contribution or defined benefit pension plan or RSP’s.

Mortgage and auto financing benefits. Employees save thousands on their mortgages and auto loans with best-in-category benefits.

Real recognition. We recognize excellence throughout the year, through an online community that lets employees give kudos and thanks throughout the year. We’re human, which means we like to have fun with events, celebrations, and recognition throughout the year.

An award winning culture. We’re a Platinum member of Canada’s Best Managed Companies and are regularly recognized by Canada’s Most Admired Corporate Cultures and the BC Top Employers Awards.

We reinvest 10% back into the community. When we do well, our communities do well. That’s why since 2000 we’ve invested over $90 million into our member’s communities.

Double your impact. Through our employee volunteer program, Coast Capital donates $10 for every hour you volunteer to a Canadian charity or non-profit of your choice.

Apply now »